Alix Earle, born December 16, 2000, in Monmouth County, New Jersey, is a prominent American internet personality who skyrocketed to fame through her viral "Get Ready With Me" (GRWM) videos on TikTok. After graduating with a marketing degree from the University of Miami in 2023, she leveraged her massive social media influence—often dubbed the "Alix Earle Effect" for her ability to instantly sell out retail products—into a multi-faceted media career. Today, she hosts the hit podcast Hot Mess with Alix Earle, stars in the Netflix reality series Earle Meets World, and operates as the founder and Chief Brand Officer of her skincare line, Reale Actives.